FONTS IN USE / 2014-09-27

What is AREAL's role in lettrism?

AREAL always supports the reader. AREAL tries to encourage exchange by collecting, analysing, and disseminating knowledge on lettrism* groups and other individuals.

In autumn 2014, the Zurich University of the Arts and the Zurich University of Applied Sciences moved to the Toni-Areal (a former dairy production site). Bivgrafik collaborated with Hi — Visuelle Gestaltung to design the complete signage for the campus.

 

*Lettrism is a French avant-garde movement, established in Paris in the mid-1940s by Romanian immigrant Isidore Isou. The french term Lettrisme, from the French word for letter, goes back to the fact that many of Lettrists' early works are based on letters and other visual or spoken symbols. The division of words into letters and their recomposition to meaningless structures aimed to a consistent continuation and systematisation. For the Lettrists examination of architecture was very important. They put forward the theory that liberation of life follows the liberation of the city. This idea can be applied easily to almost every field within arts and culture.

 

 

 


 

 

 

 

 

 


 

Address: ZHdK, Pfingstweidstrasse 96, 8005 Zurich
Renovation: since 2007, opening September 2014
Architecture: EM2N, Zurich
Building contractor: Allreal Generalunternehmung AG, Zurich
Design collective: Bivgrafik, Visuelle Gestaltung, Zurich,
and Hi – Visuelle Gestaltung, Lucerne
Project team: Claudio Barandun, Natalie Bringolf, David Bühler,
Kristin Irion, Elias Müller, Megi Zumstein
Font: Areal-BL, Design collective Biv & Hi, Claudio Barandun,
in cooperation with binnenland.ch
Photocredits: Allreal Press (photo title), Niklaus Spoerri, Zurich (photos 2-5)
and Biv & Hi, Zurich (photo 1)

 


 

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